If you`re running an e-commerce store, you need to be familiar with shopping cart abandonment. It seems that the normal online store, loses over 70% of its sales straight from this reason. and that is huge! So, considering that this matter became a real problem, some research institutes posed the problem on the table. We found this investigation from Baymard Institute genuinely constructive, as you can see below.
So, now, based on this study, we can fix this topic easily. I thought at six on hand shots. Rămâneţi aproape:
6 moves to minimize the shopping cart abandonment on your e-store
Temper the shipping taxes impact
Ok, you can`t set complimentary shipping forever, but you can spoil your clients with casual complimentary shipping for a minimum order. like Zazzle or Customon. Or for bulk orders, like RedBubble does. Although, CustomInk uses complimentary shipping, which makes me think that another way to minimize the shipping impact is to embed it on the product price. pur si simplu! So, the checkout will be way smoother.
No user account needed, depend on us
The speed and comfort are the crucial when we`re talking about e-commerce. Your customer wants to buy fast! Dont force (especially first-time buyers) to sign up. offer guest checkout. Addittionaly, you can make signing up with Fb, Twitter or Google account an option, like in DBH case. and the customer will thank you.
Provide safe payment options
Payment safety is always a reason to concern. You wouldn`t give your budget to a stranger. depend on badges and icons, also real testimonials from buyers will help a lot. For example, DBH is using industry standard 256 bit encryption. Also, supply contact information like address and phone number. All these elements will get your visitors depend on and you`ll sell more. TA-DAM!
Don`t tangle the checkout process
Somehow comes along with the second step. clients want to buy fast, so don`t ask for unnecessary info. minimize the time, the screen the elements. and you will definitely be pleased.
Create a stable return policy
This will improve the appetite for shopping. nobody wants to pay for a product that doesn`t look good in person. Be flexible, allow a 30 days complimentary return policy. TeePublic, Spreadshirt, Dresswel, Customon and finally all the giants do the same. and you`ll be big!
Customer support = quality
A bad customer support or the complete lack of it it`s another reason for shopping cart abandonment. even if the customer had a technical issue, or some unanswered question, he is trying to find feedback. There need to be several ways to get in touch with you, like chat box, phone or social media DMs. and if your brand is available, their experience is improved.
You can`t minimize shopping cart abandonment at all, but these basic tactics will definitely help you if you put them them in practice today.
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